Find romance and raise money for charity this Valentine’s

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Raise money for charity

Did you know that being charitable makes you more attractive? We’ve teamed up with JustGiving to find out why you should share the love and raise money for charity this Valentine’s Day

Whether you’re single or in a relationship, why not share the love this Valentine’s and raise money for charity? We’ve teamed up with the world’s largest online giving platform JustGiving to encourage everyone to dig deep and donate this year. Not only will you be supporting a worthy cause, but you could be giving your love life a boost too!
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The importance of altruism

Altruism – how important it is for you to help others – is one of eharmony’s 18 key dimensions of compatibility. Relationships work best when you and your partner share similar levels of altruism, but our data also shows that altruistic people receive more communication from prospective partners. In fact, UK eharmony members that mention they raise money for charity – or give up time to good causes – receive 34% more communication than those that don’t.

Being charitable is an attractive quality for many. 32% of Brits admit that knowing a prospective partner would raise money for charity increases their appeal. Altruistic Brits would also prefer to be charitable than receive a gift. 1 in 5 of us (23%) would forgo a traditional gift in favour of someone making a charitable donation on their behalf.

Altruistic areas

While the UK is a generally altruistic nation, there are some areas that display more of this characteristic than others. Liverpool, Manchester and Belfast are home to the most altruistic Brits while Cardiff, Birmingham and Glasgow also feature in the top 10.

When it comes to the charities favoured by Brits, healthcare organisations rank highest, with 24% likely to support those causes. Animal charities and children’s charities are also popular. Overall, over half of Brits (58%) donate money to charity, of which 66% give on a regular basis.

Share the love

Feeling inspired to share the love this Valentine’s Day? We’ve teamed up with JustGiving to make it easy for you to raise money for charity. Donate to WWF, Care International, or the British Heart Foundation simply by clicking here
Share the love donate


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